Jan Dawson

Consumer Insights Leader

Jan is a strategic research and insights leader with over 25 years of experience building and running consumer understanding functions inside technology companies and as an independent analyst.

Jan has a proven track record of establishing insight-driven cultures, growing high-performing teams, and ensuring research directly shapes product strategy, marketing, and executive decision-making.

He has deep expertise across quantitative and qualitative methods, with a record of modernizing research operations through AI-augmented workflows and best-in-class tooling.

Most recently, Jan has been Senior Director, Research & Insights at smart home security company Vivint.